UX Research Methods Best Practices

By Philip Burgess - UX Research Leader   1. The Business Case Defines the “Why” The business case  sets the stage: Why are we doing this...

By Philip Burgess - UX Research Leader At the heart of UX research lies a simple but powerful method: the user interview . Whether you’re...

By Philip Burgess - UX Research Leader UX research is not only about what users do  but also about what they believe, prefer, and expect...

By Philip Burgess - UX Research Leader In UX research, it’s not enough to know what users say — we need to understand what they actually...

By Philip Burgess - UX Research Leader Surveys are one of the most widely used UX research tools — and for good reason. They scale...

By Philip Burgess - UX Research Leader In UX research, we often ask: “Which design works best for users?”  While qualitative methods help...

By Philip Burgess - UX Research Leader For years, UX research has been seen as a primarily qualitative practice — interviews, usability...

By Philip Burgess - UX Research Leader When organizations think about UX research, they often picture usability testing or surveys. But...

By Philip Burgess - UX Research Leader Usability testing is the cornerstone of great UX—rich with user feedback, interaction pain points,...

By Philip Burgess - UX Research Leader As researchers, we’re trained to uncover hidden truths, challenge assumptions, and illuminate the...

By Philip Burgess - UX Research Leader Delivering a Findings and Recommendations Report  is one of the most important responsibilities of...

By Philip Burgess - UX Research Leader For non-profits, every dollar and every hour of staff time matters. Unlike corporations that...

By Philip Burgess - UX Research Leader Whether you're launching a new product, refining a user experience, or validating a business...

By Philip Burgess - UX Research Leader UX Research (UXR) is one of the fastest-growing fields in design and technology. As businesses...

By Philip Burgess - UX Research Leader Quantitative UX research involves collecting numerical data that can be measured, analyzed...

By Philip Burgess - UX Research Leader Whether you're running usability tests, conducting interviews, analyzing product usage, or...

By Philip Burgess – UX Research Leader UX research is more than a toolkit—it’s a mindset. It’s the discipline that helps teams understand...

By Philip Burgess – UX Research Leader Task-based scenarios are the backbone of usability testing. They simulate real-world goals users...

One of the most common gaps in UX research planning happens between objectives  and hypotheses . Teams may outline what they want to...

By Philip Burgess – UX Research Leader Usability testing is a cornerstone of UX research, but choosing the right format—and executing it...