UX Research & AI

By Philip Burgess - UX Research Leader Quantitative UX research is all about uncovering the “what” and “how much” behind user behavior....

By Philip Burgess - UX Research Leader Artificial Intelligence is becoming a powerful partner for UX researchers, not a replacement. With...

By Philip Burgess - UX Research Leader AI isn’t replacing UX research—but it can amplify our workflows if used thoughtfully. The key?...

By Philip Burgess - UX Research Leader Usability testing is the cornerstone of great UX—rich with user feedback, interaction pain points,...

By Philip Burgess - UX Research Leader Competitive audits are essential for identifying UX opportunities, understanding market standards,...

Philip Burgess - UX Research Leader Large Language Models (LLMs) like ChatGPT, Claude, and Gemini are transforming the digital...

Philip Burgess - UX Research Leader As artificial intelligence (AI) continues to enter the UX world, many researchers are asking: What...

By Philip Burgess - UX Research Leader In the ever-evolving landscape of UX research, artificial intelligence isn’t just a trend—it’s a...

By Philip Burgess - UX Research Leader AI is quickly becoming an essential partner for UX researchers. From brainstorming research...

By Philip Burgess - UX Research Leader How to Ask Smarter Questions in an AI-Augmented Workflow As UX research evolves in tandem with AI,...

By Philip Burgess - UX Research Leader What the Balance Looks Like As AI continues to reshape the landscape of design and...

By Philip Burgess - UX Research Leader Why Human-Centered Insight Still Matters in an AI-Driven World The rise of AI has sparked a wave...

By Philip Burgess - UX Research Leader As AI continues to reshape industries, UX researchers face a pivotal opportunity: not just to...

By Philip Burgess – UX Research Leader Artificial Intelligence (AI) is no longer a futuristic buzzword—it’s a transformative force that’s...