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By Philip Burgess - UX Research Leader   1. The Business Case Defines the “Why” The business case  sets the stage: Why are we doing this...

By Philip Burgess - UX Research Leader In today's fast-paced digital world, user experience (UX) design directly impacts the success of...

By Philip Burgess - UX Research Leader In today's fast-paced digital landscape, understanding user experience (UX) is more important than...

By Philip Burgess - UX Research Leader Excellence in UX Research isn’t just about delivering insights. It’s about raising the craft,...

By Philip Burgess - UX Research Leader Project Background Nu Skin, a global leader in personal care and wellness products, sought to...

By Philip Burgess - UX Research Leader At the heart of UX research lies a simple but powerful method: the user interview . Whether you’re...

By Philip Burgess - UX Research Leader UX research is not only about what users do  but also about what they believe, prefer, and expect...

By Philip Burgess - UX Research Leader In UX research, it’s not enough to know what users say — we need to understand what they actually...

By Philip Burgess - UX Research Leader Surveys are one of the most widely used UX research tools — and for good reason. They scale...

By Philip Burgess - UX Research Leader In UX research, we often ask: “Which design works best for users?”  While qualitative methods help...

By Philip Burgess - UX Research Leader For years, UX research has been seen as a primarily qualitative practice — interviews, usability...

By Philip Burgess - UX Research Leader When organizations think about UX research, they often picture usability testing or surveys. But...

By Philp Burgess - UX Research Leader Why this matters: Teams often use these terms interchangeably, which leads to fuzzy goals,...

By Philip Burgess - UX Research Leader Quantitative UX research is all about uncovering the “what” and “how much” behind user behavior....

By Philip Burgess - UX Research Leader Artificial Intelligence is becoming a powerful partner for UX researchers, not a replacement. With...

By Philip Burgess - UX Research Leader AI isn’t replacing UX research—but it can amplify our workflows if used thoughtfully. The key?...

By Philip Burgess - UX Research Leader Usability testing is the cornerstone of great UX—rich with user feedback, interaction pain points,...

By Philip Burgess - UX Research Leader Competitive audits are essential for identifying UX opportunities, understanding market standards,...

Philip Burgess - UX Research Leader Large Language Models (LLMs) like ChatGPT, Claude, and Gemini are transforming the digital...

Philip Burgess - UX Research Leader As artificial intelligence (AI) continues to enter the UX world, many researchers are asking: What...