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One of the most common gaps in UX research planning happens between objectives  and hypotheses . Teams may outline what they want to...

By Philip Burgess – UX Research Leader Usability testing is a cornerstone of UX research, but choosing the right format—and executing it...

By Philip Burgess – UX Research Leader In Agile environments, leadership is less about command-and-control and more about empowering...

By Philip Burgess – UX Research Leader Senior UX researchers are often the backbone of product strategy—trusted to uncover insights,...

By Philip Burgess – UX Research Leader One of the biggest myths in UX research is that it requires big budgets, fancy tools, and large...

By Philip Burgess – UX Research Leader You’ve run the study, analyzed the data, and pulled together your insights. Now comes the part...

By Philip Burgess – UX Research Leader Making the leap from hands-on UX researcher  to UX research manager  is more than a change in...

By Philip Burgess – UX Research Leader In an ideal world, product owners (POs) and UX researchers work hand in hand—POs define priorities...

By Philip Burgess – UX Research Leader The strength of a UX research team isn’t just in the expertise of its senior members—it’s in how...

By Philip Burgess – UX Research Leader Agile has become the dominant approach for software development, with its focus on speed,...

By Philip Burgess – UX Research Leader Artificial Intelligence (AI) is no longer a futuristic buzzword—it’s a transformative force that’s...

By Philip Burgess – UX Research Leader Usability testing is one of the most powerful tools in a UX researcher’s toolkit. It helps teams...

By Philip Burgess – UX Research Leader In UX research, timing and intent are everything. Choosing the right method isn’t just about what...

By Philip Burgess – UX Research Leader A product can have beautiful visuals and innovative features, but if users can’t navigate it...

By Philip Burgess – UX Research Leader In UX research, understanding how  users accomplish their goals is just as important as...

By Philip Burgess – UX Research Leader When it comes to creating meaningful, human-centered experiences, there’s no substitute for seeing...

By Philip Burgess – UX Research Leader In UX research, context is everything. A design might perform beautifully in a lab test, but in...

By Philip Burgess – UX Research Leader UX research delivers the insights that shape intuitive, impactful products—but even the best...

By Philip Burgess – UX Research Leader If you’ve ever run a UX study, you know the truth: great research is built on great participants ....

By Philip Burgess – UX Research Leader In UX research, one of the most common—and often misunderstood—questions is: "How many...