Measuring the Impact of UX ResearchOps

By Philip Burgess - UX Research Leader

Introduction: If you want leadership buy-in for ResearchOps, you have to show results. That means measuring impact, not just activity.

Output vs. Outcome Metrics

• Outputs: Number of studies, participants recruited, repository entries.

• Outcomes: How research influenced product decisions, improved KPIs, or reduced risk.

Key Metrics to Track

1. Project Turnaround Time – How quickly requests move from intake to delivery.

2. Repository Engagement – Number of searches, entries viewed, and downloads.

3. Stakeholder Satisfaction – Post-project surveys to measure perceived value.

4. Research-to-Action Ratio – Percentage of projects where insights led to changes.

How to Share Results

• Create quarterly ResearchOps impact reports.

• Use storytelling alongside metrics to make the data memorable.

Conclusion: Measuring and communicating ResearchOps impact turns your work from “behind the scenes” to an essential business driver.